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Claude skills for marketing

The most installed Claude skills for marketing copy, conversion, content, ads and launches, and how to set them up in five minutes.

Picks
12
ranked

The most used Claude skills for marketing come from one free pack, Corey Haines's Marketing Skills, which covers copywriting, conversion, content, ads, SEO and launches. Install the pack, run its product-marketing skill once to describe your product, then ask Claude for the copy or plan you need.

The one thing to know first: these skills write and plan, they do not post or spend. To publish posts or change ad campaigns, Claude also needs a connection to that tool.

Ten of the twelve most installed marketing skills are in the Marketing Skills pack, which lists 53 skills and is MIT licensed. Every skill in it first reads a product-marketing file, so a few minutes describing your product, audience and positioning makes every later answer more specific. The README says it works in Claude Code, OpenAI Codex, Cursor, Windsurf and other agents that read skills.

Anthropic publishes its own marketing plugin with 8 skills for content, campaign plans, brand reviews and performance reports. For paid ads, the Claude Ads plugin focuses on running ad accounts across Google, Meta, LinkedIn, TikTok and others.

In the Claude app, upload a skill's folder as a zip in Customize > Skills; skills work there on every plan once code execution is on.

Good for

  • Founders and solo marketers writing their own site copy
  • Growth teams running content, ads and launches
  • Agencies that want the same process for every client
  • Claude Code, Codex and Cursor users who also do marketing

Top picks

Skills whose instructions are about marketing work, ordered by installs on skills.sh as of November 2, 2026, with GitHub stars beside them. Ten of the twelve come from one repo, coreyhaines31/marketingskills, so they share its star count.

  1. 1
    copywritingSkill

    Writes and rewrites copy for homepages, landing pages, pricing and feature pages, built around one clear action.

    57,855 GitHub stars
  2. 2
    marketing-psychologySkill

    Applies buying psychology and mental models, such as anchoring and social proof, to your pages and offers.

    57,855 GitHub stars
  3. 3
    content-strategySkill

    Plans what content to make and which topics to cover, so each piece is searchable, shareable or both.

    57,855 GitHub stars
  4. 4
    copy-editingSkill

    Edits copy you already have in focused passes, keeping the core message.

    57,855 GitHub stars
  5. 5
    marketing-ideasSkill

    Picks marketing tactics for a SaaS product from a library of 139 ideas, matched to your stage and budget.

    57,855 GitHub stars
  6. 6
    ad-creativeSkill

    Writes ad headlines, descriptions and primary text in bulk, then iterates on them from your performance data.

    57,855 GitHub stars
  7. 7
    customer-researchSkill

    Pulls what customers say in reviews, posts and interviews into findings you can use for positioning and copy.

    57,855 GitHub stars
  8. 8
    lead-magnetsSkill

    Plans lead magnets, such as checklists or templates, that collect emails and lead into your product.

    57,855 GitHub stars
  9. 9
    croSkill

    Reviews a marketing page or form and lists changes to raise its conversion rate.

    57,855 GitHub stars
  10. 10
    socialSkill

    Writes and plans posts for LinkedIn, X, Instagram and other networks.

    57,855 GitHub stars
  11. 11
    brand-voiceSkill

    Builds a voice profile from your real writing, then uses it for posts, emails and launch copy. Part of the ECC pack.

    294,679 GitHub stars
  12. 12
    content-creationAnthropicSkill

    Anthropic's templates for blog posts, emails and social posts. Part of Anthropic's marketing plugin.

    34,361 GitHub stars

Set up marketing skills in five minutes

Claude

  1. 1

    Install the pack

    In your project folder, run the skills CLI and pick the skills you want, or all of them:

    npx skills add coreyhaines31/marketingskills

    In Claude Code you can install it as a plugin instead:

    /plugin marketplace add coreyhaines31/marketingskills
/plugin install marketing-skills

    Uses Marketing Skills

  2. 2

    Describe your product once

    Ask Claude to set up your product marketing context. The product-marketing skill asks about your product, audience and positioning and saves the answers in .agents/product-marketing.md. Every other skill reads that file first.

    Prompt
    Set up my product marketing context. The product is a scheduling app for dental clinics.
  3. 3

    Ask for the piece you need

    Name the page or asset. Claude picks the matching skill, such as copywriting for a landing page or ad-creative for ad variants.

    Prompt
    Rewrite our pricing page headline and the three plan descriptions so the Pro plan is the obvious pick.
  4. 4

    Edit, then check conversion

    Run a second pass with copy-editing, or ask for a CRO review of the live page before you ship it.

    Prompt
    Do a CRO review of https://example.com/pricing and list the five changes most likely to raise sign-ups.

    Tip: Example prompts are illustrations; swap in your own product and pages.

Comparison

Install Marketing Skills if you want one pack that covers copy, conversion and SEO. Pick Anthropic's marketing plugin for campaign plans and reports, and Claude Ads if you mainly run paid ads.

OptionSkillsStarsBest forSetup
Marketing SkillsThis page5357.9KCopy, CRO, SEOContext file first
Anthropic Marketing834.4KCampaigns, reportsPlugin install
Claude Ads3410.7KPaid ad accountsPlugin install

Questions

What are the best Claude skills for marketing?

By installs on skills.sh in November 2026, the top marketing skills are copywriting, marketing-psychology and content-strategy, all from Corey Haines's Marketing Skills pack. Anthropic's own marketing plugin is the main alternative.

How do I install marketing skills in Claude Code?

Run npx skills add coreyhaines31/marketingskills in your project, or add it as a plugin with /plugin marketplace add coreyhaines31/marketingskills and /plugin install marketing-skills. The steps above show the rest.

Are Claude marketing skills free?

Yes. The Marketing Skills pack is MIT licensed and Anthropic's marketing plugin is Apache 2.0. You still pay for your Claude plan or API use.

Can I use marketing skills in Claude.ai?

Yes. Download a skill's folder, zip it and upload it in Customize > Skills. Skills work on every Claude plan once code execution is turned on in Settings.

Do these skills work in Codex or Cursor?

The Marketing Skills README says it works with Claude Code, OpenAI Codex, Cursor, Windsurf and any agent that reads the Agent Skills format.

Can Claude post to social media or run my ads with these skills?

No. These skills write copy, plans and reviews. To publish posts or change campaigns, Claude needs a connector or MCP server for that tool, and you should review every change before it goes live.

What should I install first?

Install the pack and run product-marketing first. Every other skill in it reads that file, so the copy and plans match your product and audience.

Are there Claude skills for SEO?

Yes. The same pack has seo-audit, ai-seo and programmatic-seo, and there are dedicated SEO packs. See Claude skills for SEO.

Sources

Docs, issue trackers and discussions this page is built from.

Show all 6
  1. coreyhaines31/marketingskills · github.com
  2. anthropics/knowledge-work-plugins · github.com
  3. agricidaniel/claude-ads · github.com
  4. Using skills in Claude · support.claude.com
  5. skills.sh · skills.sh
  6. affaan-m/ecc: brand-voice · github.com

Updated Nov 2, 2026.