content-strategy Skill for Claude Code: Plan What Content to Create

Makes Claude plan what content to create, with pillars, topic clusters, scored priorities and a calendar split between search and shareable pieces.

Installs: 169.1K; on skills.sh
Stars: 57.9K; on GitHub
Files: 3; besides SKILL.md
Updated: Oct 2026; last repo commit

content-strategy makes Claude decide what content to produce, not write the pieces. It triggers on requests like "what should I write about", "blog strategy", "topic clusters" or "editorial calendar". First it asks about your business, customers, current content and competitors, and it reads .agents/product-marketing.md if you have one.

The output has three parts: 3 to 5 content pillars, priority topics with a stated buyer stage and keyword, and a topic cluster map. Ideas are scored on customer impact (40%), content-market fit (30%), search potential (20%) and resources (10%). The skill suggests a 60% searchable, 30% shareable and 10% experimental calendar. It bundles 2 reference guides and an eval file, and no scripts.

Good for

Founders and marketers who do not know what to write about
Content leads building a topic cluster map and editorial calendar
Teams who want content ideas tied to customer research, not guesswork

Install content-strategy

Claude Code

Copy this prompt.

Install the content-strategy skill in Claude Code. Run this command:

npx skills add https://github.com/coreyhaines31/marketingskills --skill content-strategy

Then check that it loaded and tell me how to use it.

2
Paste it into Claude Code. It shows the change and asks before running it.

Requires Node.js.

From its listing on skills.sh. Source.

What's in the skill

When it loads

When the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover. Also use when the user mentions "content strategy," "what should I write about," "content ideas," "blog strategy," "topic clusters," "content planning," "editorial calendar," "content marketing," "content roadmap," "what content should I create," "blog topics," "content pillars," or "I don't know what to write." Use this whenever someone needs help deciding what content to produce, not just writing it. For writing individual pieces, see copywriting. For SEO-specific audits, see seo-audit. For social media content specifically, see social.

Sections in SKILL.md

Before Planning
1. Business Context
2. Customer Research
3. Current State
4. Competitive Landscape
Treat Content Like a Product
Searchable vs Shareable
When Writing Searchable Content
When Writing Shareable Content
Content Types
Searchable Content Types
Shareable Content Types
Link-Earning Formats
Content Pillars and Topic Clusters
How to Identify Pillars
Pillar Structure

Key facts

Author: Corey Haines (coreyhaines31/marketingskills)
License: MIT
Installs on skills.sh: 169,077 (Nov 2, 2026)
GitHub stars: 57,855 (Nov 2, 2026)
skills.sh audits: Gen Agent Trust Hub: pass, Socket: pass, Snyk: warn
Last commit: 2026-10-31
Files: SKILL.md plus 3 bundled files: evals/evals.json, references/content-distribution.md and references/headless-cms.md
Output: 3 parts: content pillars, priority topics, topic cluster map
Scoring weights: Customer impact 40%, content-market fit 30%, search potential 20%, resources 10%
Calendar split: 60% searchable, 30% shareable, 10% experimental
Version in SKILL.md: 2.1.5

What it includes

Asks for business, customer, current-state and competitor context
Claude collects what it needs, and skips what your product-marketing file already answers.
Read · Before planning
Sorts every idea into search-led, share-led or both
Search demand comes first. Before a searchable piece, Claude writes one sentence on what yours adds that top results lack.
Read · Searchable vs shareable
Picks 3 to 5 pillars and the subtopics under each
Includes pillar criteria and how each pillar connects to your product.
Read · Pillars and topic clusters
Maps topics to awareness, consideration, decision and implementation
Each stage gets its own kind of keyword and content.
Read · Keyword research by buyer stage
Uses keyword data, call transcripts, surveys, forums, competitors and sales input
Six places to look for topics.
Read · Ideation sources
Scores ideas with a weighted template
Customer impact, content-market fit, search potential and resources.
Read · Prioritizing
Balances searchable, shareable and experimental content
A starting ratio, not a rule.
Read · Calendar split 60/30/10
Content distribution playbook and a headless CMS guide
Loaded when relevant: distribution after publishing, and CMS choice for marketing teams.
Files · References

From the official docs

Questions

What does the content-strategy skill do?

It makes Claude plan which content to make: pillars, topic clusters, prioritized topics and a calendar. It does not write the pieces themselves; the SKILL.md sends that to the copywriting skill.

How do I install it in Claude Code?

Use the install box above, which adds content-strategy from the marketingskills repo. The README also documents a Claude Code plugin route, /plugin marketplace add coreyhaines31/marketingskills then /plugin install marketing-skills, which installs every skill in the set.

What is an example prompt?

"I run a payroll app for small agencies and I do not know what to write about. Build me a content strategy and the first 10 topics."

Does it need other skills?

No. The SKILL.md only says to read .agents/product-marketing.md if that file exists, and the README calls the product-marketing skill the foundation of the set. Install product-marketing first if you want content-strategy to start from your product and audience details.

How is it different from the ai-seo and programmatic-seo skills?

content-strategy decides what to make. The SKILL.md points to ai-seo for getting cited by AI search and to programmatic-seo for scaled page generation. Those are separate skills in the same repo.

Does it work in the Claude app or Codex?

The README says the set works with Claude Code and Codex, and lists a Codex plugin route. For the Claude app it provides per-skill ZIP files on its Releases page, uploaded under Customize, Skills.

Is it safe to install?

The skill bundles no scripts, only the SKILL.md, two reference guides and an eval file. It asks you questions and writes a plan. Read the SKILL.md before you install it, as with any skill.

Information

updated Nov 2, 2026

Repository: coreyhaines31/marketingskills
Folder: skills/content-strategy

coreyhaines31/marketingskills skills.sh

Sources

Docs, issue trackers and discussions this page is built from.

Show all 4

SKILL.md · github.com
marketingskills README · github.com
skills.sh listing · skills.sh
GitHub repo · github.com