PlugWiki

lead-magnets (Corey Haines): a Claude skill for planning email-capture offers

Corey Haines' lead-magnets skill helps Claude plan the free offer that captures emails, how to gate it, and how to promote it.

Installs
116.8K
on skills.sh
Stars
57.9K
on GitHub
Files
6
besides SKILL.md
Updated
Oct 2026
last repo commit

lead-magnets makes Claude plan a lead magnet from end to end. It matches the offer to buyer stage, picks a type such as a checklist, template, ebook, mini-course or quiz, and plans gating, the landing page, delivery, promotion and measurement.

It loads when you mention lead magnets, gated content, content upgrades, opt-ins or "what should I give away for emails". It plans what to create and how to distribute it, and hands writing to other skills. It also covers packaging a course or content archive as an installable agent skill. It bundles six files and no scripts.

Good for

  • Marketers choosing what to give away for an email address
  • Founders planning an opt-in page and delivery flow
  • Course and newsletter owners who want to ship content as an agent skill

Install lead-magnets

Claude Code

  1. 1

    Copy this prompt.

    Install the lead-magnets skill in Claude Code. Run this command:

npx skills add https://github.com/coreyhaines31/marketingskills --skill lead-magnets

Then check that it loaded and tell me how to use it.
  2. 2

    Paste it into Claude Code. It shows the change and asks before running it.

Requires Node.js.

From its listing on skills.sh. Source.

What's in the skill

When it loads

When the user wants to create, plan, or optimize a lead magnet for email capture or lead generation. Also use when the user mentions "lead magnet," "gated content," "content upgrade," "downloadable," "ebook," "cheat sheet," "checklist," "template download," "opt-in," "freebie," "PDF download," "resource library," "content offer," "email capture content," "Notion template," "spreadsheet template," "what should I give away for emails," "course as a skill," or "package our content as an agent skill." Use this for planning what to create and how to distribute it. For interactive tools as lead magnets, see free-tools. For writing the actual content, see copywriting. For the email sequence after capture, see emails.

Sections in SKILL.md

  1. Before Planning
  2. 1. Business Context
  3. 2. Current Lead Generation
  4. 3. Content Assets
  5. 4. Goals
  6. Lead Magnet Principles
  7. 1. Solve a Specific Problem
  8. 2. Match the Buyer Stage
  9. 3. High Perceived Value, Low Time Investment
  10. 4. Natural Path to Product
  11. 5. Easy to Consume
  12. Lead Magnet Types
  13. Matching Lead Magnets to Buyer Stage
  14. Awareness Stage
  15. Consideration Stage
  16. Decision Stage

Key facts

Author
Corey Haines
Repo
coreyhaines31/marketingskills
Skill folder
skills/lead-magnets
skills.sh installs
116,828
Repo stars
57,855
License
MIT
Last repo commit
2026-10-31
Bundled files
6 files besides SKILL.md: evals/evals.json, references/benchmarks.md, references/content-to-skill-corpus-design.md, references/content-to-skill-release.md, references/content-to-skill.md, references/format-guide.md
skills.sh audits
Gen Agent Trust Hub: pass; Socket: pass; Snyk: pass

What it includes

  • Solve a specific problem, match buyer stage, low effort for the reader, path to product

    Lead magnet principles

  • 11 types from checklist to resource library, with effort and time to create

    Lead magnet types

  • Awareness, consideration and decision stage ideas

    Matching to buyer stage

  • Gating options, what to ask for, how to frame the exchange

    Gating strategy

  • Page structure, delivery methods, thank-you page

    Landing page and delivery

  • Blog CTAs, popups, social, paid, partners

    Promotion and distribution

  • Key metrics, A/B testing ideas, lead quality signals

    Measuring success

  • Ship a course or archive you own as an installable skill (content-to-skill.md)

    Agent skills as a lead magnet

From the official docs

Questions

What does the lead-magnets skill do?

It helps Claude plan a lead magnet: which offer to create, how to gate it, how to build the landing page and delivery, how to promote it and how to measure it.

How do I install lead-magnets in Claude Code, Claude or Codex?

Use the install box at the top of the page and pick Claude Code, Claude or Codex. Claude Code and Codex read skills from a folder on your machine. In the Claude app you upload the skill folder as a zip.

Will it write the ebook or checklist for me?

It plans and outlines it. SKILL.md sends the actual writing to copywriting, the email sequence after capture to emails, and interactive tools like calculators to free-tools.

Does it need an API key?

No. It bundles no scripts and names no key.

Can I turn a course into an agent skill with it?

SKILL.md points to a reference file for this. It covers rights checks, an extraction pilot, source-backed lessons and release.

Is it safe to use?

It is instructions and reference files with nothing to run. If you collect emails, follow the privacy and consent rules that apply to your audience.

Information

updated Nov 2, 2026

Repository
coreyhaines31/marketingskills
Folder
skills/lead-magnets

coreyhaines31/marketingskillsskills.sh

Sources

Docs, issue trackers and discussions this page is built from.

Show all 2
  1. lead-magnets SKILL.md · github.com
  2. lead-magnets on skills.sh · skills.sh

Updated Nov 2, 2026.