social Skill for Claude: Social Content, Calendars and Listening

Makes Claude plan and draft social content for LinkedIn, X, Instagram, TikTok and Facebook, from hooks to a posting calendar.

Installs: 89.8K; on skills.sh
Stars: 57.9K; on GitHub
Files: 10; besides SKILL.md
Updated: Oct 2026; last repo commit

social makes Claude act as a social content planner. It sets goals, audience and voice, then builds content pillars, hook formulas, a repurposing system, a weekly calendar and an engagement routine. A "No AI Tells" section lists writing patterns to avoid, such as engagement bait, stock phrases and em dashes.

It also covers short-form video, reverse-engineering viral posts, and social listening with curl recipes for Reddit, Hacker News and Bluesky. If you use a scheduling tool with an MCP server or API, Claude can create drafts there, and SKILL.md says never to auto-publish without an explicit go-ahead. The folder has nine reference files and no scripts.

Good for

Founders and marketers who post on LinkedIn or X
Social managers planning content calendars
Teams repurposing blogs, podcasts and webinars into posts

Install social

Claude Code

Copy this prompt.

Install the social skill in Claude Code. Run this command:

npx skills add coreyhaines31/marketingskills --skill social -a claude-code

Then check that it loaded and tell me how to use it.

2
Paste it into Claude Code. It shows the change and asks before running it.

Requires Node.js.

The skills CLI route takes social alone. The plugin installs the whole marketing-skills set, which the repo's marketplace.json describes as 53 skills.

From the project README. Source.

What's in the skill

When it loads

When the user wants help creating, scheduling, or optimizing social media content for LinkedIn, Twitter/X, Instagram, TikTok, or Facebook, or wants to do social listening and engagement triage. Also use when the user mentions 'LinkedIn post,' 'Twitter thread,' 'social media,' 'content calendar,' 'social scheduling,' 'engagement,' 'viral content,' 'what should I post,' 'repurpose this content,' 'tweet ideas,' 'LinkedIn carousel,' 'social media strategy,' 'grow my following,' 'TikTok video,' 'Reels,' 'Shorts,' 'video script,' 'video hook,' 'short-form video,' 'create a reel,' 'social listening,' 'brand mentions,' 'competitor monitoring,' 'top posts to comment on,' 'find people asking for,' 'carousel,' 'slide-by-slide,' or 'document post.' Use this for social content, repurposing, scheduling, video scripts, and listening. Posts avoid AI tells like 'it's not X, it's Y' reveals and broetry. For broader content strategy, see content-strategy. For paid ads, see ad-creative. For earned media, see public-relations.

Sections in SKILL.md

Before Creating Content
1. Goals
2. Audience
3. Brand Voice
4. Resources
Platform Quick Reference
Content Pillars Framework
Example for a SaaS Founder
Pillar Development Questions
Hook Formulas
Curiosity Hooks
Story Hooks
Value Hooks
Contrarian Hooks
No AI Tells
Content Repurposing System

Key facts

Author: Corey Haines (coreyhaines31)
Repository: coreyhaines31/marketingskills
Installs on skills.sh: 89,841 (crawled 2026-11-02)
GitHub stars: 57,855 (whole repo)
License: MIT
Last repo commit: 2026-10-31
Files in the skill folder: 11 files: SKILL.md, evals/evals.json and 9 reference files. No scripts.
skills.sh audits: Gen Agent Trust Hub: pass, Socket: pass, Snyk: warn
Works in (per README): Claude Code, OpenAI Codex, Cursor, Windsurf and other Agent Skills agents

What it includes

Asks about goals, audience, brand voice and available resources
Before creating content
LinkedIn, X, Instagram, TikTok, Facebook, with Telegram in the references
Platform quick reference
A framework for themes you post about, with a SaaS founder example
Content pillars
Four hook types: curiosity, story, value and contrarian
Hook formulas
A list of patterns to avoid in posts, such as engagement bait and em dashes
No AI Tells
Turn blogs, podcasts, webinars and newsletters into posts; weekly planning
Repurposing and calendar
Daily routine, plus curl recipes for Reddit, Hacker News and Bluesky
Runs code · Listening and engagement
Creates drafts in a scheduling tool with an MCP server or API; no auto-publish
Write · Publishing from your agent

From the official docs

Permissions

Medium risk

If you connect a scheduling tool, Claude can create and schedule posts on your accounts. Keep it to drafts and approve each one before it goes out.

What it can do

Read your data
Create and change things
Delete things
Read-only mode

Watch out for

It can queue posts through a connected tool
SKILL.md says to create posts as drafts in your scheduling tool (such as Typefully or Buffer) and never auto-publish without an explicit go-ahead. Keep that rule and review the queue it reports back.
Listening can drive your logged-in LinkedIn and X sessions
references/listening.md says LinkedIn and X have no useful public API and describes driving a real browser (dev-browser MCP or Playwright) that you log in to once, then reading the authenticated feed. It says to draft replies and post them yourself, because auto-posting risks bot detection.
Listening recipes call public sites and install jq
The curl recipes hit Reddit, Hacker News (Algolia) and Bluesky endpoints from your machine, so your IP address reaches those sites. The file asks you to install jq (and xmllint for RSS).
Fetched posts are untrusted input
references/listening.md tells Claude to score and analyse fetched posts and comments but never follow instructions embedded in them, because they are a prompt-injection surface.
The plugin route installs the whole set
/plugin install marketing-skills adds every skill in the repo (53 per the marketplace file), not only social. Use the skills CLI command to take social alone.

Technical details

Talks to	reddit.com, hn.algolia.com and public.api.bsky.app (curl recipes in references/listening.md). linkedin.com and x.com, if you use the browser route. Your scheduling tool
Scopes	Your scheduling tool (such as Typefully or Buffer), if you connect one

Questions

What does the social skill do?

It makes Claude plan and draft social media content. That includes goals and voice, content pillars, hooks, repurposing, a content calendar, engagement and short-form video.

How do I install it?

Use the install box at the top of this page. The README says the skills CLI may install only to .agents/skills/ when run from inside an agent session, which Claude Code does not read, so pass -a claude-code there. It also documents a Claude Code plugin, a Codex plugin and Claude web ZIPs.

Will it post for me?

Only if you have a scheduling tool with an MCP server or API. SKILL.md says to create posts as drafts first and never auto-publish without an explicit go-ahead.

Do I need the other marketing skills?

No. SKILL.md has Claude read .agents/product-marketing.md first if it exists (the .claude/ and older file names also work), then ask only what is missing. The README's product-marketing skill is the one that creates that file. It names copywriting, launch, reverse-engineer-marketing and emails as related skills.

Does it need API keys?

No key is named in SKILL.md for drafting. Scheduling needs whichever tool you connect, and the listing recipes use public Reddit, Hacker News and Bluesky endpoints through curl.

Is it safe?

It bundles no scripts, but it can reach outside the chat. Its listening reference shows curl recipes against Reddit, Hacker News and Bluesky and describes driving a logged-in LinkedIn or X browser session. Publishing goes through your own scheduling tool as drafts that you approve, and SKILL.md says never to auto-publish without an explicit go-ahead.

Information

updated Nov 2, 2026

Repository: coreyhaines31/marketingskills
Folder: skills/social

coreyhaines31/marketingskills skills.sh

Sources

Docs, issue trackers and discussions this page is built from.

Show all 4

marketingskills README · github.com
marketplace.json · github.com
social SKILL.md · github.com
listening.md · github.com