Startup Metrics Framework Skill for Claude Code: SaaS and Startup KPIs

A guide that helps your agent define, calculate and benchmark startup metrics for SaaS, marketplace, consumer and B2B companies.

Installs: 11.5K; on skills.sh
Stars: 42.1K; on GitHub
Files: 1; besides SKILL.md
Updated: Oct 2026; last repo commit

This skill gives your agent formulas, ranges and rules of thumb for startup metrics. It covers marketplace, consumer and B2B metrics in SKILL.md. A second file, references/universal-and-saas-metrics.md, holds revenue, unit economics, cash and SaaS metrics, and SKILL.md tells the agent to read it first for every startup analysis.

It also lists which metrics matter at pre-seed, seed and Series A, and what investors look for. The benchmarks are the skill's own guidance and give no sources, so treat them as starting points and check them against your market. It bundles no scripts and needs no tools.

Good for

Founders preparing a metrics dashboard or investor update
Finance and operations leads calculating CAC, LTV and burn multiple
Analysts who need stage-based targets from seed to Series A

Install startup-metrics-framework

Claude Code

Copy this prompt.

Install the startup-metrics-framework skill in Claude Code. Run this command:

/plugin marketplace add wshobson/agents
/plugin install startup-business-analyst@claude-code-workflows

Then check that it loaded and tell me how to use it.

2
Paste it into Claude Code. It shows the change and asks before running it.

Pick one route. The plugin routes install the whole startup-business-analyst plugin: 1 agents, 3 commands and 5 skills (counted from the plugin folder in the repo tree, which has no hooks or MCP config files). The skills-only routes install just this skill, with no agents or commands. The skill is guidance and reference tables; it needs no runtime.

From the project README. Source.

What's in the skill

When it loads

Track, calculate, and optimize key performance metrics for SaaS, marketplace, consumer, and B2B startups from seed through Series A, including unit economics, growth efficiency, and cash management. Use this skill when defining a metrics framework, calculating CAC/LTV/burn multiple, benchmarking business health, or preparing metrics dashboards for investors or board reporting.

Sections in SKILL.md

Overview
Marketplace Metrics
GMV (Gross Merchandise Value)
Take Rate
Marketplace Liquidity
Marketplace Balance
Consumer/Mobile Metrics
Engagement Metrics
Retention Curves
Viral Coefficient (K-Factor)
B2B Metrics
Sales Efficiency
Pipeline Metrics
Metrics by Stage
Pre-Seed (Product-Market Fit)
Seed ($500K-$2M ARR)

Key facts

Author: wshobson (owner of wshobson/agents)
Repo: wshobson/agents, folder plugins/startup-business-analyst/skills/startup-metrics-framework
Installs on skills.sh: 11,474 as of 2026-11-02
GitHub stars: 42,081 for the whole wshobson/agents repo, 2026-11-02
License: MIT
Last repo commit: 2026-10-30
What is inside: 2 files: SKILL.md and references/universal-and-saas-metrics.md
Install routes in the README: The wshobson/agents README documents a plugin route and a skills-only route with `npx skills add` or `gh skill install`

What it includes

Revenue, unit economics, cash efficiency and SaaS metrics, read first.
The reference file has two parts: Universal Startup Metrics and SaaS Metrics.
Read · Universal and SaaS metrics file
GMV, take rate, liquidity and supply/demand balance.
Includes sample targets such as fill rate above 80 percent.
Read · Marketplace metrics
DAU, MAU, retention curves and viral coefficient.
Includes day 1, day 7 and day 30 retention and K-factor ranges.
Read · Consumer/mobile metrics
Win rate, sales cycle length, contract value and pipeline coverage.
Includes typical stage-to-stage conversion rates.
Read · B2B metrics
Focus metrics for pre-seed, seed and Series A.
For example, Series A lists ARR growth, LTV:CAC, net dollar retention, burn multiple and magic number.
Read · Metrics by stage
Data setup, reporting cadence and common mistakes.
Names tools such as Mixpanel, Amplitude, ChartMogul, Baremetrics, Looker and Tableau.
Read · Tracking best practices
What seed, Series A and Series B+ investors look for.
Includes a sample dashboard format.
Read · Investor metrics
Eight steps from picking a business model to updating investors.
Identify the model, pick 5 to 7 core metrics, set up tracking, calculate unit economics, set targets, review, share and report.
Read · Quick start

From the official docs

Questions

What does the startup-metrics-framework skill do?

It gives your agent formulas, benchmarks and a stage-by-stage plan for startup metrics like CAC, LTV, burn multiple and net dollar retention.

How do I install it?

Use the install box at the top of this page. It offers the startup-business-analyst plugin (5 skills, 1 agents, 3 commands, no hooks or MCP config; counts from the repo tree) or just this skill through the skills CLI or GitHub CLI. The skills-only routes add no agents or commands.

Which business models does it cover?

SaaS, marketplace, consumer and B2B, from seed through Series A.

Where do the benchmark numbers come from?

SKILL.md does not cite sources for them. Treat figures like LTV:CAC above 3 or DAU/MAU above 50% as rules of thumb.

Does it connect to my analytics or billing data?

No connectors are bundled. It names tools like Mixpanel and ChartMogul as examples, and you paste or provide the numbers.

Is it safe to use?

It bundles no scripts and names no API key. The agent will work on the revenue and customer numbers you share, which go to your AI provider, so share only what you are comfortable sending.

Information

updated Nov 2, 2026

Repository: wshobson/agents
Folder: plugins/startup-business-analyst/skills/startup-metrics-framework

wshobson/agents skills.sh

Sources

Docs, issue trackers and discussions this page is built from.

Show all 5

https://github.com/wshobson/agents/blob/HEAD/plugins/startup-business-analyst/skills/startup-metrics-framework/SKILL.md · github.com
wshobson/agents README · github.com
startup-business-analyst plugin.json · github.com
wshobson/agents marketplace.json · github.com
startup-metrics-framework universal-and-saas-metrics.md · github.com