programmatic-seo Skill for Claude Code: Plan SEO Pages at Scale

Makes Claude plan and design large sets of template-based SEO pages, using 12 proven page patterns and a launch checklist.

Installs: 154.5K; on skills.sh
Stars: 57.9K; on GitHub
Files: 3; besides SKILL.md
Updated: Oct 2026; last repo commit

programmatic-seo makes Claude plan pages built from a template and a data set, such as "[X] vs [Y]" or "[service] in [location]". It starts with an initial assessment, helps you choose among 12 playbooks, and covers keyword patterns, data needs, template design, internal linking, indexation and choice of build platform.

It stresses unique value on every page, proprietary data, clean URLs and avoiding Google penalties. The output is a strategy document and a page template. It bundles two reference guides (playbooks and implementation platforms) and an eval file, and no scripts. After launch, the SKILL.md points to the seo-audit skill.

Good for

Founders with a database or product data that could become hundreds of search pages
SEO leads picking between templates, comparisons, locations and glossary pages
Developers who will build the page template and need a clear spec

Install programmatic-seo

Claude Code

Copy this prompt.

Install the programmatic-seo skill in Claude Code. Run this command:

npx skills add https://github.com/coreyhaines31/marketingskills --skill programmatic-seo

Then check that it loaded and tell me how to use it.

2
Paste it into Claude Code. It shows the change and asks before running it.

Requires Node.js.

From its listing on skills.sh. Source.

What's in the skill

When it loads

When the user wants to create SEO-driven pages at scale using templates and data. Also use when the user mentions "programmatic SEO," "template pages," "pages at scale," "directory pages," "location pages," "[keyword] + [city] pages," "comparison pages," "integration pages," "building many pages for SEO," "pSEO," "generate 100 pages," "data-driven pages," "templated landing pages," or "which CMS for pSEO." Use this whenever someone wants to create many similar pages targeting different keywords or locations. For auditing existing SEO issues, see seo-audit. For content strategy planning, see content-strategy.

Sections in SKILL.md

Initial Assessment
Core Principles
1. Unique Value Per Page
2. Proprietary Data Wins
3. Clean URL Structure
4. Genuine Search Intent Match
5. Quality Over Quantity
6. Avoid Google Penalties
The 12 Playbooks (Overview)
Choosing Your Playbook
Implementation Framework
1. Keyword Pattern Research
2. Data Requirements
3. Template Design
4. Internal Linking Architecture
5. Indexation Strategy

Key facts

Author: Corey Haines (coreyhaines31/marketingskills)
License: MIT
Installs on skills.sh: 154,485 (Nov 2, 2026)
GitHub stars: 57,855 (Nov 2, 2026)
skills.sh audits: Gen Agent Trust Hub: pass, Socket: pass, Snyk: pass
Last commit: 2026-10-31
Files: SKILL.md plus 3 bundled files: evals/evals.json, references/playbooks.md and references/implementation-platforms.md
Playbooks: 12: templates, curation, conversions, comparisons, examples, locations, personas, integrations, glossary, translations, directory, profiles
Version in SKILL.md: 2.1.1

What it includes

Asks about your data, product and goals before choosing a pattern
Claude gathers context first.
Read · Initial assessment
Templates, comparisons, locations, personas, glossary and 7 more
Each has a keyword pattern and an example, such as "[X] vs [Y]" or "what is [term]".
Read · 12 playbooks
Matches what you have to the pattern that fits
For example, proprietary data suggests directories or profiles. Integrations suggest integration pages.
Read · Choosing a playbook
6 steps from keyword research to build platform
Keyword patterns, data, template, internal links, indexation, platform.
Read · Implementation framework
Pre-launch checklist and post-launch monitoring
Guards against thin pages and penalties.
Read · Quality checks
A strategy document and a page template
The deliverables Claude produces.
Read · Output format

From the official docs

Questions

What does the programmatic-seo skill do?

It makes Claude plan SEO pages generated from a template and data. It picks a playbook, designs the template and linking, and lists the quality checks before launch.

How do I install it in Claude Code?

Use the install box above, which adds programmatic-seo from the marketingskills repo. The README also documents a Claude Code plugin route, /plugin marketplace add coreyhaines31/marketingskills then /plugin install marketing-skills, which installs every skill in the set.

What is an example prompt?

"We have data on 400 software integrations. Plan integration pages for programmatic SEO and write the page template."

Does it build the pages for me?

The SKILL.md output is a strategy document and a page template. It also has a guide on build platforms, so you decide how to generate the pages.

Will thin pages get me penalized?

The skill warns about it. Its first principle is unique value per page, and it recommends quality over quantity and proprietary data.

Does it need other skills?

No. The SKILL.md only says to read .agents/product-marketing.md if that file exists, and the README calls the product-marketing skill the foundation of the set. Install product-marketing first if you want programmatic-seo to start from your product and audience details.

Does it work in the Claude app or Codex?

The README says the set works with Claude Code and Codex, and lists a Codex plugin route. For the Claude app it provides per-skill ZIP files on its Releases page, uploaded under Customize, Skills.

Is it safe to install?

The skill bundles no scripts, only the SKILL.md, two reference guides and an eval file. It produces a plan and a page template. Read the SKILL.md before you install it, as with any skill.

Information

updated Nov 2, 2026

Repository: coreyhaines31/marketingskills
Folder: skills/programmatic-seo

coreyhaines31/marketingskills skills.sh

Sources

Docs, issue trackers and discussions this page is built from.

Show all 4

SKILL.md · github.com
marketingskills README · github.com
skills.sh listing · skills.sh
GitHub repo · github.com