pricing Skill for Claude Code: Set Prices, Tiers and Audit Pricing Pages

Helps you pick a price, a value metric and tiers, plan price increases, and score a pricing page for buyers and for AI agents.

Installs: 83.4K; on skills.sh
Stars: 57.9K; on GitHub
Files: 5; besides SKILL.md
Updated: Oct 2026; last repo commit

pricing makes your assistant act as a SaaS pricing and monetization expert. It asks about your business context, value and competition, current performance and goals, then covers the three pricing axes, value-based pricing, a rule of thumb for initial prices ($10, $100 or $1,000), value metrics, Good-Better-Best tiers and when to raise prices.

It also includes research methods (Van Westendorp, MaxDiff) and a pricing page teardown. The teardown scores a page on human buyer experience and on AI-agent readiness, meaning whether an LLM can read and quote your prices. A 'paste test' gives a fast check. It bundles four references and an evals/evals.json file, and no scripts.

Good for

SaaS founders setting first prices
Product managers restructuring plans and tiers
Marketers auditing a pricing page

Install pricing

Claude Code

Copy this prompt.

Install the pricing skill in Claude Code. Run this command:

npx skills add https://github.com/coreyhaines31/marketingskills --skill pricing

Then check that it loaded and tell me how to use it.

2
Paste it into Claude Code. It shows the change and asks before running it.

Requires Node.js.

From its listing on skills.sh. Source.

What's in the skill

When it loads

When the user wants help with pricing decisions, packaging, or monetization strategy. Also use when the user mentions 'pricing,' 'pricing tiers,' 'freemium,' 'free trial,' 'packaging,' 'price increase,' 'value metric,' 'Van Westendorp,' 'willingness to pay,' 'monetization,' 'how much should I charge,' 'my pricing is wrong,' 'pricing page,' 'annual vs monthly,' 'per seat pricing,' 'should I offer a free plan,' 'pricing page teardown,' 'pricing page audit,' 'is my pricing page AI-readable,' or 'can AI read my pricing.' Use this whenever someone is figuring out what to charge, how to structure their plans, or wants to audit a pricing page (for humans and for the AI agents that shortlist tools). For in-app upgrade screens, see paywalls. For offer construction (bonuses, guarantees, value framing, naming) on services/courses/coaching/high-ticket B2B, see offers.

Sections in SKILL.md

Before Starting
1. Business Context
2. Value & Competition
3. Current Performance
4. Goals
Pricing Fundamentals
The Three Pricing Axes
Value-Based Pricing
Initial Pricing — "Pick a Price You Can Learn From"
The $10 / $100 / $1,000 rule of thumb
Avoid the $9 trap
"Just charge $50 and see what happens"
Value Metrics
What is a Value Metric?
Common Value Metrics
Choosing Your Value Metric

Key facts

Author: Corey Haines
Repo: coreyhaines31/marketingskills
Installs on skills.sh: 83,389 (Nov 2, 2026)
GitHub stars (whole repo): 57,855 (Nov 2, 2026)
License: MIT
Last repo commit: Oct 31, 2026
Files in the skill folder: 6 files: SKILL.md, evals/evals.json, 4 in references/
skills.sh audits: Gen Agent Trust Hub pass, Socket pass, Snyk pass
Bundled references: pricing-models.md, pricing-page-teardown.md, research-methods.md, tier-structure.md

What it includes

Asks about business context, value, competition, performance and goals
Before Starting
The three pricing axes and value-based pricing
Pricing Fundamentals
The $10, $100, $1,000 rule of thumb and the $9 trap
Initial Pricing
What scales with value and how to choose one
Value Metrics
Good-Better-Best and tier differentiation
Tier Structure
Van Westendorp and MaxDiff methods
Pricing Research
Signs, strategies and a rollout method
When to Raise Prices
Scores human buyer experience and AI-agent readiness, then ranks fixes
Pricing Page Teardown

From the official docs

Questions

What does the pricing skill do?

It helps you decide what to charge and how to structure plans. It can also audit an existing pricing page.

How do I install the pricing skill?

Use the install box at the top of this page. The repo's README also offers a Claude Code plugin called marketing-skills that installs every skill in the collection, and a Codex plugin route for the same set. Pick one skill only if you want just this one. If you ask an agent session to run npx skills for you, the README says to pass -a claude-code, because the CLI may otherwise install only to .agents/skills/, which Claude Code does not read.

Do I need the product-marketing skill first?

No. The pricing SKILL.md says to read your product marketing context file if one exists, and to ask you for anything the file does not cover. The README calls product-marketing the foundation that the other skills check first, so it helps to run it once.

What is the AI-agent readiness part?

The teardown checks whether AI tools that shortlist products can read and quote your prices, for example prices in text rather than images, and structured data. It hands schema work to the schema skill.

Will it tell me the right price?

It gives frameworks and questions, not a number from market data. The SKILL.md describes methods like Van Westendorp and MaxDiff that need your own customer research.

Does it work in Codex, Cursor or only Claude Code?

The README says the collection works with Claude Code, OpenAI Codex, Cursor, Windsurf, and any agent that supports the Agent Skills spec. It does not list test results per skill.

Is the pricing skill safe to install?

It is a markdown skill. The folder bundles reference files and an evals/evals.json file, and no scripts. The SKILL.md names no API key. It changes how your assistant works in your project, so read the SKILL.md if you need to review it first.

Information

updated Nov 2, 2026

Repository: coreyhaines31/marketingskills
Folder: skills/pricing

coreyhaines31/marketingskills skills.sh

Sources

Docs, issue trackers and discussions this page is built from.

Show all 3

pricing SKILL.md · github.com
marketingskills README · github.com
pricing on skills.sh · skills.sh