offers Skill for Claude: Design an Offer That Converts

offers makes Claude improve the thing you sell, not just the page, by scoring the value equation and auditing six parts of an offer.

Installs: 61.2K; on skills.sh
Stars: 57.9K; on GitHub
Files: 9; besides SKILL.md
Updated: Oct 2026; last repo commit

This skill, from Corey Haines' marketingskills collection, starts from the idea that a stronger offer with average copy beats better copy on a weak offer. When you say your offer is not converting, Claude names the business type, writes the current offer in plain words, scores four value levers from 1 to 10 and audits six parts of the offer. It then fixes one lever per round.

The value equation comes from Alex Hormozi's *$100M Offers*. The SKILL.md says it suits services, agencies, courses, coaching, info products and high-ticket B2B, and tells self-serve SaaS users to read pricing first. It checks .agents/product-marketing.md for context if that file exists.

Good for

Agencies, coaches and course creators with an offer that is not converting
Founders of high-ticket B2B or info-product businesses
Marketers who keep asking for better copy on a weak offer

Install offers

Claude Code

Copy this prompt.

Install the offers skill in Claude Code. Run this command:

npx skills add https://github.com/coreyhaines31/marketingskills --skill offers

Then check that it loaded and tell me how to use it.

2
Paste it into Claude Code. It shows the change and asks before running it.

Requires Node.js.

From its listing on skills.sh. Source.

What's in the skill

When it loads

When the user wants to design, construct, or improve an offer — the thing they actually sell — including value framing, bonus stacking, guarantee design, scarcity/urgency, naming, and payment structure. Also use when the user mentions 'offer,' 'offer design,' 'build an offer,' 'grand slam offer,' 'irresistible offer,' 'value stack,' 'bonus stack,' 'guarantee,' 'risk reversal,' 'money-back guarantee,' 'scarcity,' 'urgency,' 'high-ticket offer,' 'productize a service,' 'naming an offer,' 'payment plan,' 'down-sell,' 'upsell offer,' or 'why isn't my offer converting.' Best for services, agencies, courses, coaching, info products, high-ticket B2B, and direct-response. If you run pure self-serve SaaS, read pricing first — tiers and packaging do more work there. For price level itself (tiers, freemium, value metric), see pricing. For the page that presents the offer, see copywriting. For the launch moment, see launch. For sales collateral, see sales-enablement.

Sections in SKILL.md

Before Starting
Core Philosophy
When this skill matters
When pricing does more of the work
The Value Equation
The Anatomy of a Complete Offer
Reference Library
The Diagnostic Loop
When NOT to Use Offer-Design Tactics
Banned Vocabulary
Related Skills

Key facts

Author: coreyhaines31 (GitHub repo owner)
Repo: coreyhaines31/marketingskills
Installs on skills.sh: 61,201 as of 2026-11-02
GitHub stars (repo): 57,855 as of 2026-11-02
Last repo commit: 2026-10-31
License: MIT
Files: 10 files including SKILL.md (8 reference guides and evals/evals.json)
Works in: Claude Code, OpenAI Codex, Cursor, Windsurf and other agents that support the Agent Skills spec (README)
Skill version in SKILL.md: 1.0.3
skills.sh audits: Gen Agent Trust Hub pass, Socket pass, Snyk pass

What it includes

Score four levers from 1 to 10
Dream outcome and perceived likelihood on top, time delay and effort and sacrifice below. The lowest score is the binding constraint.
The Value Equation
Six parts to audit
Core deliverable, bonus stack, guarantee, scarcity or urgency, name, and price with payment structure.
Anatomy of a complete offer
Seven steps for a stuck offer
Identify the business type, state the offer, run the value equation, audit the anatomy, pick one lever, draft the change, then project the lift honestly.
The Diagnostic Loop
Plan 10 to 40% from one change
Lifts multiply, so +20% then +30% is 1.20 x 1.30 = 1.56. The SKILL.md says anyone promising 5x is selling something.
Honest lift projection
Five patterns it warns against
Fake scarcity, over-promising guarantees, bonus inflation, course-bro styling on a serious product, and discounting to acquire.
When NOT to use offer tactics
Words to keep out of offer copy
Includes 'game-changing', 'secret', 'limited time' with no real limit, unsupported '$Y value' claims and '100% guaranteed' without conditions.
Banned vocabulary
Eight guides Claude reads when needed
Value equation, offer anatomy, guarantee design, bonus stacking, scarcity and urgency, offer formats, SaaS offers, and worked examples.
Reference library

From the official docs

Questions

What does the offers skill do?

It makes Claude work on the offer itself. Claude scores the four value levers, checks six parts of the offer, picks the weakest lever and drafts one change at a time. Page copy comes after, using other skills.

How do I install the offers skill in Claude Code?

Use the install box above. If you install from inside an agent session, the README says the CLI may only write to .agents/skills/, which Claude Code does not read, and to pass -a claude-code. The README also lists a Claude Code plugin route that installs every marketing skill.

Does it work in Codex and Cursor?

The README says the collection works with Claude Code, OpenAI Codex, Cursor, Windsurf and any agent that supports the Agent Skills spec. It also gives a Codex plugin route.

Is it for SaaS pricing?

Mostly no. The SKILL.md says self-serve SaaS levers are tiers, value metric and packaging, so read pricing first. It points SaaS users to the value equation framing and a reference on the discount trap.

Does it need the product-marketing skill?

No, but it uses it if it is there. The SKILL.md reads .agents/product-marketing.md, or the older .claude/product-marketing.md, before asking questions. The README says the product-marketing skill creates that context document.

Does it run scripts or need an API key?

The skill bundles no scripts, only reference guides and an evals file, and its text names no API key.

Will it write fake urgency?

The SKILL.md tells Claude not to. It lists fake countdown timers and 'only 3 spots left' lies as things to avoid, and its scarcity guide is about real scarcity. Check any deadline or limit in the draft is true before you publish it.

Is it safe to use?

It is advice and drafting, not automation. Claude may read your product-marketing context file and write offer drafts, so check any claim, number or guarantee before you publish it.

Information

updated Nov 2, 2026

Repository: coreyhaines31/marketingskills
Folder: skills/offers

coreyhaines31/marketingskills skills.sh

Sources

Docs, issue trackers and discussions this page is built from.

Show all 4

offers SKILL.md · github.com
offers references/value-equation.md · github.com
coreyhaines31/marketingskills README · github.com
offers references/scarcity-urgency.md · github.com