launch Skill for Claude Code: Plan Product Launches and Feature Announcements

Plans product launches and feature announcements with a readiness gate, a five-phase approach and a launch checklist.

Installs: 82K; on skills.sh
Stars: 57.9K; on GitHub
Files: 3; besides SKILL.md
Updated: Oct 2026; last repo commit

launch makes your assistant plan a release from readiness to follow-up. It starts with a readiness gate based on SLC (Simple, Lovable, Complete), then uses the ORB framework of owned, rented and borrowed channels and a five-phase approach: internal, alpha, beta, early access and full launch. It includes a Product Hunt strategy with pros, cons and case studies, post-launch actions and a launch checklist.

For ongoing releases it helps you decide what to announce and how. If it can read your product repo, it can generate the week's changelog, announcement drafts and a pages-to-update list from merged PRs. A site launch QA reference covers new sites, redesigns and migrations. It bundles two references and an evals/evals.json file, and no scripts.

Good for

Founders launching a product or a major feature
Product marketers writing release notes and announcements
Teams launching a new site that needs a pre-launch QA

Install launch

Claude Code

Copy this prompt.

Install the launch skill in Claude Code. Run this command:

npx skills add https://github.com/coreyhaines31/marketingskills --skill launch

Then check that it loaded and tell me how to use it.

2
Paste it into Claude Code. It shows the change and asks before running it.

Requires Node.js.

From its listing on skills.sh. Source.

What's in the skill

When it loads

When the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user mentions 'launch,' 'Product Hunt,' 'feature release,' 'announcement,' 'go-to-market,' 'beta launch,' 'early access,' 'waitlist,' 'product update,' 'how do I launch this,' 'site launch,' 'go live,' 'pre-launch QA,' 'launch checklist,' 'GTM plan,' 'we're about to ship,' 'changelog,' 'release notes,' or 'what did we ship this week.' Use this whenever someone is preparing to release something publicly. For ongoing marketing after launch, see marketing-ideas. For the offer being launched (bonuses, guarantees, scarcity, naming), see offers.

Sections in SKILL.md

Before Starting
Core Philosophy
The ORB Framework
Owned Channels
Rented Channels
Borrowed Channels
Readiness Gate: Are You Ready to Launch?
Five-Phase Launch Approach
Phase 1: Internal Launch
Phase 2: Alpha Launch
Phase 3: Beta Launch
Phase 4: Early Access Launch
Phase 5: Full Launch
Product Hunt Launch Strategy
Pros
Cons

Key facts

Author: Corey Haines
Repo: coreyhaines31/marketingskills
Installs on skills.sh: 82,045 (Nov 2, 2026)
GitHub stars (whole repo): 57,855 (Nov 2, 2026)
License: MIT
Last repo commit: Oct 31, 2026
Files in the skill folder: 4 files: SKILL.md, evals/evals.json, 2 in references/
skills.sh audits: Gen Agent Trust Hub pass, Socket pass, Snyk pass
Bundled references: shipped-changes.md, site-launch-qa.md

What it includes

Owned, rented and borrowed channels
Core Philosophy and ORB Framework
A Simple, Lovable, Complete check before you run the phases
Readiness Gate
Internal, alpha, beta, early access and full launch
Five-Phase Launch Approach
Pros, cons, how to launch well and case studies
Product Hunt Launch Strategy
Immediate actions and how to keep momentum
Post-Launch Product Marketing
What to announce, and announcement tactics
Ongoing Launch Strategy
Reads merged PRs and runs git log to draft a changelog and announcements
Runs code · Shipped-changes reference
Pre-launch, launch day and post-launch lists, with a site QA reference
Launch Checklist

From the official docs

Permissions

Low risk

Only the shipped-changes route touches your repo: it reads merged PRs and commit history to draft announcements. The rest is planning text.

What it can do

Read your data
Create and change things
Delete things
Read-only mode

Watch out for

The shipped-changes route reads your repo history
The bundled reference tells the assistant to read merged PRs, the commit log (it gives a git log command), changed files and feature flags. Use it on a repo whose history you are happy to have summarized in chat. github.com

Technical details

Scopes	Your product repo, when you ask for the shipped-changes route

Questions

What does the launch skill do?

It plans a launch or feature announcement from readiness to post-launch. It also helps with release notes and weekly changelogs.

How do I install the launch skill?

Use the install box at the top of this page. The repo's README also offers a Claude Code plugin called marketing-skills that installs every skill in the collection, and a Codex plugin route for the same set. Pick one skill only if you want just this one. If you ask an agent session to run npx skills for you, the README says to pass -a claude-code, because the CLI may otherwise install only to .agents/skills/, which Claude Code does not read.

Do I need the product-marketing skill first?

No. The launch SKILL.md says to read your product marketing context file if one exists, and to ask you for anything the file does not cover. The README calls product-marketing the foundation that the other skills check first, so it helps to run it once.

Does it read my repo?

Only for the shipped-changes route. The SKILL.md says that if it can read the product repo, it can generate the week's changelog, announcement drafts and pages-to-update from merged PRs.

What about marketing after launch?

The description sends ongoing marketing to marketing-ideas and the offer being launched, such as bonuses and guarantees, to offers.

Does it work in Codex, Cursor or only Claude Code?

The README says the collection works with Claude Code, OpenAI Codex, Cursor, Windsurf, and any agent that supports the Agent Skills spec. It does not list test results per skill.

Is the launch skill safe to install?

Mostly planning text, but not only. The folder bundles reference files and an evals/evals.json file, and no scripts. For the shipped-changes route the bundled reference tells the assistant to read merged PRs and run a git log command on your repo. The SKILL.md names no API key. Use that route only on a repo you are fine summarizing.

Information

updated Nov 2, 2026

Repository: coreyhaines31/marketingskills
Folder: skills/launch

coreyhaines31/marketingskills skills.sh

Sources

Docs, issue trackers and discussions this page is built from.

Show all 4

launch SKILL.md · github.com
marketingskills README · github.com
launch on skills.sh · skills.sh
launch references/shipped-changes.md · github.com