integration-listing-optimization Skill (samber): Marketplace Listings

Makes Claude plan how to improve your SaaS listing on a third-party app marketplace, from funnel tracking to keywords, media and reviews.

Installs: 9.6K; on skills.sh
Stars: 9; on GitHub
Files: 3; besides SKILL.md
Updated: Nov 2026; last repo commit

integration-listing-optimization makes Claude work on a vendor's own listing on a third-party marketplace such as Salesforce AppExchange, HubSpot, Atlassian, Shopify or Slack. It covers the view-to-install funnel, keyword placement, screenshot and video order, category choice, review velocity and badges.

It starts when you mention an AppExchange listing, listing conversion, marketplace search rank, app installs or app reviews. Claude asks 10 interview questions, one per message, then works through 5 stages and checks each plan with you. The skill bundles no scripts.

Good for

SaaS vendors whose marketplace listing gets views but few installs
Partner and growth managers preparing a first marketplace launch
Teams defending search rank on the Shopify or Atlassian marketplace

Install integration-listing-optimization

Claude Code

Copy this prompt.

Install the integration-listing-optimization skill in Claude Code. Run this command:

/plugin marketplace add samber/developer-platform-skills
/plugin install developer-platform-skills@developer-platform-skills

Then check that it loaded and tell me how to use it.

2
Paste it into Claude Code. It shows the change and asks before running it.

Pick one route, not both, or you get every skill twice. The README asks you to install the whole set, not just integration-listing-optimization, because the skills reference each other and a lone skill leaves those hand-offs with nowhere to go. The plugin adds all 61 skills in the repo (counted from the repo tree). Its manifests list no hooks, agents or MCP servers.

From the project README. Source.

What's in the skill

When it loads

Optimize a B2B SaaS vendor's own listing on a third-party app marketplace - Salesforce AppExchange, HubSpot, Atlassian, Shopify, Slack or similar. Covers the view-to-install funnel, keyword placement, screenshot and demo-video order, category choice, compliant review velocity, badge pursuit and rank decay. Use whenever the user mentions an AppExchange listing, marketplace listing conversion, marketplace search rank, app installs or app reviews - even without saying "listing optimization". Do NOT use for the operator's own rulebook (use samber/developer-platform-skills@app-marketplace-listing-standards), AppExchange packaging or security review (samber/developer-platform-skills@salesforce-appexchange-playbook), or Slack app review (samber/developer-platform-skills@slack-app-directory-playbook).

Sections in SKILL.md

Interview
Two splits that change the plan
Workflow
1. Instrumentation
2. Optimization-investment ladder
3. Review velocity
Failure modes
Measurement
Invocation examples
References

Key facts

Author: Samuel Berthe
License: MIT
Version: 1.0.5
Installs on skills.sh: 9,570 (Nov 2, 2026)
GitHub stars: 9 (Nov 2, 2026)
skills.sh audits: Gen Agent Trust Hub pass; Socket pass; Snyk warn (Nov 2, 2026)
Last repo commit: Nov 1, 2026
What installs: 4 files including SKILL.md: evals/evals.json and 2 reference files. It bundles no scripts.
Needs: The other skills in the repo; the README says to install the whole set
Works in: Claude Code, Claude.ai, Codex, Cursor, Gemini CLI, and other agents through the skills CLI

What it includes

Asks 10 questions, one per message, about marketplace, funnel data, brand and review base.
Try: “Our Salesforce AppExchange listing gets decent traffic but almost no installs - audit it and tell me what to fix first.”
Interview
Turns on every analytics surface the marketplace offers before changing content.
Instrument before optimizing
Puts buyer language in the search-weighted fields, then fixes the first screenshots.
Win the keyword and first-screen battle
Runs a standing review program on sanctioned triggers only.
Build compliant review velocity
Chases a badge only when the marketplace confirms it affects rank or buyers require it.
Pursue the badge that moves ranking
Refreshes the listing every 30 to 60 days and watches uninstalls and competitors.
Network · Defend the position
Advises saving decisions to developer-platform-context.md when memory is a file.
Write · Remember decisions (optional)

From the official docs

Permissions

Low risk

This skill is written advice that bundles no scripts. The one thing it may write is a decisions file, so check what Claude saves.

What it can do

Read your data
Create and change things
Delete things
Read-only mode

Watch out for

It may look up marketplace rules on the web
Step 5 says that if the agent can browse the web, it should check the official docs before each refresh cycle. Allow or decline that browsing as you would for any web lookup. github.com
It may save decisions to a file
SKILL.md advises using developer-platform-context.md when memory lives in a file, and calls it an advisory reference. Check or delete that file if you do not want decisions kept. github.com
The plugin route adds all 61 skills
The README asks you to install every skill in the repo, and the repo has 61. The plugin manifests list no hooks, agents or MCP servers, and the repo tree holds none. github.com
Folder holds Markdown and one JSON file
This skill's folder has 4 files: SKILL.md, evals/evals.json and 2 reference files. It has no .py, .sh or .js file. github.com

Security advisories

No published security advisories as of Nov 2, 2026.

Technical details

Turning on read-only	No read-only setting is documented. Decline the memory-file suggestion if you want no files written.
Scopes	Asks you opening questions and works from your answers and anything you share, such as specs or docs May save settled decisions to a file named developer-platform-context.md if your memory lives in a file Step 5 says that if the agent can browse the web, it should check the official docs before each refresh cycle.

Questions

How do I install integration-listing-optimization?

Use the install box above. The README asks you to install all 61 skills in the repo, not just this one, because the skills point to each other. In Claude Code that is the plugin route, and elsewhere the skills CLI or the client's own route installs the set.

Does integration-listing-optimization work in Claude.ai, Codex or Cursor?

The README documents installs for Claude.ai, Claude Code, Codex, Cursor and Gemini CLI. It also lists the skills CLI, which it calls universal for Agent Skills-compatible tools. The Claude.ai route adds the whole repo as a plugin marketplace.

Does it need an API key or any setup?

SKILL.md sets no environment variable and the folder bundles no scripts. It does ask for details of your own API or product in its opening questions.

Is integration-listing-optimization safe to use?

The folder holds Markdown and one JSON file, and no scripts. SKILL.md does suggest saving settled decisions to developer-platform-context.md when your memory lives in a file, so check what Claude writes. Step 5 says that if the agent can browse the web, it should check the official docs before each refresh cycle. Allow or decline that browsing as you would for any web lookup. Our advice: treat the design it produces as a draft for your team to review before you publish it.

integration-listing-optimization vs app-marketplace-listing-standards?

This skill is for a vendor improving its own listing. SKILL.md sends the operator's rulebook for submissions to app-marketplace-listing-standards, AppExchange packaging and security review to salesforce-appexchange-playbook, and Slack app review to slack-app-directory-playbook.

Which marketplaces does it cover, and does it help buy reviews?

SKILL.md names Salesforce AppExchange, HubSpot, Atlassian, Shopify and Slack, or similar. It deletes incentivized reviews, review swaps and reviews from your own team from the plan, and it says all five benchmarked marketplaces ban incentivized reviews.

Information

updated Nov 2, 2026

Repository: samber/developer-platform-skills
Folder: skills/integration-listing-optimization

samber/developer-platform-skills skills.sh

Sources

Docs, issue trackers and discussions this page is built from.

Show all 6

README · github.com
integration-listing-optimization SKILL.md · github.com
integration-listing-optimization folder · github.com
app-marketplace-listing-standards SKILL.md · github.com
marketplace.json · github.com
plugin.json · github.com