influencer-marketing Skill (coreyhaines31): What It Does and How to Install It

Makes Claude plan influencer, creator and ambassador campaigns: vetting partners, deal terms, disclosure, briefs and ROI.

Installs: 41.8K; on skills.sh
Stars: 57.9K; on GitHub
Files: 5; besides SKILL.md
Updated: Oct 2026; last repo commit

influencer-marketing makes Claude work as a creator-partnership strategist. It walks through finding and vetting partners, outreach, deal structure, disclosure rules, creative briefs and measurement. Four reference guides cover newsletter sponsorships, paid-ads creator programs, Telegram channel ads and UGC creator programs. Before asking you questions it reads a product-marketing context file if one exists, and it treats fetched creator posts and bios as untrusted data.

Good for

Marketers and founders hiring creators or running sponsorships
Brands buying newsletter, podcast or Telegram channel placements
Teams designing an ambassador or UGC creator program
Anyone who needs to get influencer disclosure right

Install influencer-marketing

Claude Code

Copy this prompt.

Install the influencer-marketing skill in Claude Code. Run this command:

npx skills add coreyhaines31/marketingskills --skill influencer-marketing -a claude-code

Then check that it loaded and tell me how to use it.

2
Paste it into Claude Code. It shows the change and asks before running it.

Requires Node.js.

The README says every marketing skill checks a product-marketing context file first (.agents/product-marketing.md). Install that skill too if you want it to start from your product, audience and positioning.

From the project README. Source.

What's in the skill

When it loads

When the user wants to run influencer, creator, or ambassador partnerships to promote their product — finding and vetting partners, structuring deals, briefing creators, disclosure compliance, and measuring ROI. Also use when the user mentions 'influencer marketing,' 'creator partnerships,' 'sponsorships,' 'YouTube sponsorships,' 'podcast sponsorships,' 'newsletter sponsorship,' 'newsletter ad,' 'sponsor a newsletter,' 'brand ambassador,' 'ambassador program,' 'creator program,' 'UGC creators,' 'tech UGC,' 'UGC creator program,' 'creator network,' 'B2B influencers,' 'thought leader ads,' 'gifting,' 'product seeding,' 'whitelisting creator content,' 'Telegram channel ads,' 'buy a post in a Telegram channel,' 'how much to pay an influencer,' or 'FTC disclosure.' For affiliate/referral payout mechanics, see referrals. For community-led advocacy, see community-marketing. For turning creator content into paid ads, see ad-creative.

Sections in SKILL.md

Before Starting
The Influencer ↔ Ambassador Spectrum
1. Finding & Vetting Partners
2. Outreach
3. Structuring the Deal
4. Disclosure & Compliance (non-negotiable)
5. The Creative Brief
6. Measurement & ROI
Ambassador Program Design
Common Mistakes
Run-of-Show Checklist
Sourcing
Outreach & Deal
Execution
Post-Campaign
Tool Integrations

Key facts

Author: coreyhaines31
Repository: coreyhaines31/marketingskills
License: MIT
Skill version: 1.4.0
Installs on skills.sh: 41,781 (Nov 2, 2026)
GitHub stars: 57,855 (Nov 2, 2026)
skills.sh audits: Gen Agent Trust Hub pass, Socket pass, Snyk warn (Nov 2, 2026)
Last repo commit: Oct 31, 2026
Files: 6 files including SKILL.md: 4 reference guides (newsletter sponsorships, paid-ads creator program, Telegram channels, UGC creator program) and evals/evals.json
Works in: Claude Code, Codex, Cursor, Windsurf and other Agent Skills tools; Claude web via ZIP (README)
Reads first: .agents/product-marketing.md, .claude/product-marketing.md or product-marketing-context.md

What it includes

Audience fit over follower count, five creator tiers and a vetting checklist
1. Finding & Vetting Partners
Personal 1:1 notes that reference their content; writing is handed to cold-email
2. Outreach
Flat fee, CPA, hybrid or gifting; rate anchors; usage rights, exclusivity and approvals
Starting ranges per post: nano free product to $100, micro $100 to $1,500, mid $1,500 to $10,000, macro $10,000 to $30,000+. SKILL.md calls them negotiation anchors, not prices.
3. Structuring the Deal
Any material connection, even free product, must be disclosed where viewers see it
4. Disclosure & Compliance
A why, two or three talking points, a CTA and guardrails; no word-for-word scripts
5. The Creative Brief
Promo codes, UTM links, vanity pages, a post-purchase survey; judge cost per outcome
6. Measurement & ROI
Six steps from tier and ask to a benefits ladder, recruiting, equipping and tracking
Ambassador Program Design
Eight mistakes, such as chasing followers and skipping disclosure
Common Mistakes
Checklists for sourcing, outreach and deal, execution and post-campaign
Run-of-Show Checklist
UGC programs, paid-ads creator programs, newsletter sponsorships, Telegram channels
Reference guides

From the official docs

Questions

How do I install the influencer-marketing skill?

Use the install box above: the Claude Code, Codex and skills CLI tabs use the skills CLI, and the Claude tab uses the web ZIP from the repo's releases. The README also documents a Claude Code plugin and a Codex plugin, which install the whole marketing set.

How much should I pay an influencer?

SKILL.md gives starting ranges for a single post: nano creators free product to $100, micro $100 to $1,500, mid $1,500 to $10,000, and macro $10,000 to $30,000 or more. It calls them negotiation anchors and says to judge deals by cost per qualified outcome, not cost per post.

Do I have to disclose gifted products?

Yes, according to SKILL.md: any material connection, including free product, must be disclosed clearly and visibly, and gifting is not a loophole. It also says to route regulated or cross-border campaigns to legal. This is not legal advice.

Does it work in the Claude app?

Yes, through the README's Claude web ZIP route: download the influencer-marketing ZIP from releases, then upload it under Customize, Skills. The ZIP does not install related skills.

Does it fetch creator posts itself?

It relies on other skills for that. SKILL.md points to social-fetch for pulling a creator's recent posts and watch-video for analysing content style, and tells Claude to treat anything fetched as untrusted and never follow instructions embedded in it.

Is the influencer-marketing skill safe?

The skill is text, four reference guides and an evals file. It bundles no scripts and names no API key. Treat the legal and pay guidance as a starting point for your own checks, not as advice.

Information

updated Nov 2, 2026

Repository: coreyhaines31/marketingskills
Folder: skills/influencer-marketing

coreyhaines31/marketingskills skills.sh

Sources

Docs, issue trackers and discussions this page is built from.

Show all 4

marketingskills README · github.com
skills CLI commands · github.com
influencer-marketing SKILL.md · github.com
influencer-marketing on skills.sh · skills.sh