PlugWiki

events Skill (coreyhaines31): Plan, Sponsor or Speak at Events for Pipeline

Makes Claude plan, sponsor, speak at or host events like webinars, trade shows and dinners, judged by pipeline and not attendance.

Installs
26K
on skills.sh
Stars
57.9K
on GitHub
Files
5
besides SKILL.md
Updated
Oct 2026
last repo commit

events makes Claude act as an event marketing expert. It asks which role you play (host, sponsor or exhibitor, speaker, attendee), what outcome you want, who must be in the room and your budget, then plans from there. Its main rule is that events are judged by qualified meetings and pipeline, and registrations and badge scans do not count.

It triggers on requests such as "should we sponsor", "run a webinar", "booth strategy", "event ROI" or "CFP". If a product marketing file exists at .agents/product-marketing.md, it reads that first. The skill loads one of four reference files for the role you picked.

Good for

  • B2B marketers deciding whether to sponsor a conference or buy a booth
  • Founders running a webinar, dinner or meetup series to find customers
  • Speakers who want a talk booked, designed and reused as content
  • Teams with no event budget who still want to book meetings at someone else's conference

Install events

Claude Code

  1. 1

    Copy this prompt.

    Install the events skill in Claude Code. Run this command:

npx skills add https://github.com/coreyhaines31/marketingskills --skill events

Then check that it loaded and tell me how to use it.
  2. 2

    Paste it into Claude Code. It shows the change and asks before running it.

Requires Node.js.

From its listing on skills.sh. Source.

What's in the skill

When it loads

When the user wants to plan, run, sponsor, speak at, or get pipeline from events — webinars, conferences, trade shows, meetups, dinners, workshops, virtual summits, or user conferences. Also use when the user mentions 'event marketing,' 'field marketing,' 'run a webinar,' 'webinar funnel,' 'show-up rate,' 'should we sponsor,' 'sponsor a conference,' 'trade show booth,' 'booth strategy,' 'event ROI,' 'badge scans,' 'event follow-up,' 'speaking slot,' 'CFP,' 'conference talk,' 'host a dinner,' 'user conference,' or 'virtual summit.' Covers all four roles: hosting, sponsoring/exhibiting, speaking, and attending. For product launch moments, see launch. For the partnership side of joint webinars, see co-marketing. For ongoing community programs, see community-marketing. For podcast appearances, see public-relations. For the email sequences themselves, see emails.

Sections in SKILL.md

  1. Before Starting
  2. Pick Your Role
  3. Which Events to Invest In (Portfolio First)
  4. The Universal Arc: 20% Event, 80% Before-and-After
  5. Hosting: Choose the Format for the Job
  6. Attending (No Booth, No Stage)
  7. The Content Arc: Every Event Is a Content Engine
  8. Measurement: Pipeline, Not Applause
  9. Common Mistakes
  10. Related Skills

Key facts

Author
coreyhaines31 (GitHub account that owns the repo)
License
MIT; the README calls the library free and MIT-licensed
What installs
6 files including SKILL.md: 4 reference files and evals/evals.json; no scripts
Reads if present
.agents/product-marketing.md, or .claude/product-marketing.md
Version in frontmatter
1.0.0
Installs on skills.sh
25,978 (Nov 2, 2026)
GitHub stars
57,855 (Nov 2, 2026)
Last commit
2026-10-31
skills.sh audits
Gen Agent Trust Hub pass, Socket pass, Snyk pass

What it includes

  • Role, outcome, who must be in the room, budget and team

    Asks these four things in one batch and tells you to pick one primary outcome.

    Intake questions

  • Hosting, sponsoring or exhibiting, speaking, or attending

    Each role points to a different reference file.

    Pick your role

  • Choose which events to back before planning tactics

    Covers when in-person is worth it, the 80/20 of event selection, and owned, trade show and community events. Detail is in event-portfolio-strategy.md.

    Portfolio first

  • Book meetings early, capture context, follow up in 24 to 48 hours

    The skill puts most of the pipeline in the work before and after the event.

    Before, during, after arc

  • Registration, show-up, live-to-close and post-webinar stages

    The flagship hosting format, with diagnosing metrics.

    webinar-funnel.md

  • Evaluate, negotiate, work the booth, follow up and measure

    Includes the side-event play as an alternative to a booth.

    sponsorship-roi.md

  • Get booked, design the talk and reuse the recording

    Covers CFPs and pitches, outline-first talk design and what happens around the talk.

    speaking.md

  • Vanity, real and decisive metrics, with cost per qualified meeting

    Compare event cost per meeting with ads and outbound, and judge a recurring program over 2 to 3 events.

    Measurement tiers

From the official docs

Questions

What does the events skill do?

It makes Claude plan or judge event marketing: hosting, sponsoring, speaking or attending. It focuses on qualified meetings and pipeline, and treats registrations and badge scans as vanity metrics.

How do I install the events skill?

Use the install box above. The marketingskills README warns that if you run the CLI from inside an agent session it may install only to .agents/skills/, which Claude Code does not read, so pass -a claude-code.

What should I ask it?

For example "should we sponsor this $30k conference?", "plan a webinar funnel for our launch" or "help me get a talk accepted". It will first ask for your role, outcome, audience and budget.

Does it need other skills?

SKILL.md does not say it needs them. Its Related Skills list (launch, co-marketing, community-marketing, emails, attribution and others) points to those skills for work outside events, and it reads a product marketing file if one exists. If you want that wider set, the marketingskills README installs the whole library.

Does it need an API key?

No key is described in SKILL.md or the reference files, and the skill bundles no scripts.

Is it safe?

It is plain instructions with no bundled scripts. It reads the optional product marketing file in your project (.agents/product-marketing.md or .claude/product-marketing.md).

Will it tell me to sponsor?

Not by default. It pushes back on sponsoring for brand awareness without a meetings target and an owner, and it favors cheaper plays such as side-event dinners and niche events.

Can it help if I am just attending?

Yes. It has an attending section with a named target list of 15 to 30 people, pre-booked 15-minute meetings and the side-event idea.

Information

updated Nov 2, 2026

Repository
coreyhaines31/marketingskills
Folder
skills/events

coreyhaines31/marketingskillsskills.sh

Sources

Docs, issue trackers and discussions this page is built from.

Show all 7
  1. github.com · github.com
  2. events on skills.sh · skills.sh
  3. github.com · github.com
  4. github.com · github.com
  5. github.com · github.com
  6. github.com · github.com
  7. github.com · github.com

Updated Nov 2, 2026.