competitive-landscape Skill for Claude: What It Does and How to Install It

Makes your assistant analyze competitors with Porter's Five Forces, Blue Ocean Strategy and positioning maps.

Installs: 11.3K; on skills.sh
Stars: 42.1K; on GitHub
Files: 1; besides SKILL.md
Updated: Oct 2026; last repo commit

The skill walks the assistant through an 8-step quick start: identify competitors, apply Five Forces, draw a positioning map, profile the top 3 to 5 rivals, find differentiation, compare pricing, test which advantages last, and form a strategy.

Its description says to use it when evaluating competitors, assessing market positioning, identifying sustainable competitive advantages, or preparing competitive strategy analysis for a startup or investor pitch. The folder holds SKILL.md and one reference file, references/market-forces-and-blue-ocean.md, which SKILL.md says to read before evaluating market forces or creating a blue-ocean strategy. It bundles no scripts.

Good for

Founders preparing an investor pitch
Product marketers positioning against rivals
Analysts writing a competitive review

Install competitive-landscape

Claude Code

Copy this prompt.

Install the competitive-landscape skill in Claude Code. Run this command:

/plugin marketplace add wshobson/agents
/plugin install startup-business-analyst@claude-code-workflows

Then check that it loaded and tell me how to use it.

2
Paste it into Claude Code. It shows the change and asks before running it.

Pick one route. The plugin routes install the whole startup-business-analyst plugin: 1 agent, 3 commands and 5 skills (counted from the plugin folder in the repo tree, which has no hooks or MCP config files). The skills-only routes install just this skill, with no agents or commands.

From the project README. Source.

What's in the skill

When it loads

Analyze competition, identify differentiation opportunities, and develop winning market positioning strategies using Porter's Five Forces, Blue Ocean Strategy, and positioning maps. Use this skill when evaluating competitors, assessing market positioning, identifying sustainable competitive advantages, or preparing competitive strategy analysis for a startup or investor pitch.

Sections in SKILL.md

Overview
Competitive Positioning
Positioning Map
Differentiation Strategy
Positioning Statement Framework
Competitive Intelligence
Information Gathering
Competitor Profile Template
Competitive Pricing Analysis
Price Positioning
Pricing Comparison Matrix
Go-to-Market Strategy
Market Entry Strategies
Beachhead Market
Competitive Advantage
Sustainable Advantages

Key facts

Author: wshobson (repo owner)
License: MIT
Installs on skills.sh: 11,278 (Nov 2, 2026)
GitHub stars: 42,081 for the whole wshobson/agents repo (Nov 2, 2026)
Last repo commit: Oct 30, 2026
What it includes: 2 files including SKILL.md: references/market-forces-and-blue-ocean.md (no scripts)
Part of: The startup-business-analyst plugin (version 1.0.7) in wshobson/agents. Counted from the plugin folder: 1 agent, 3 commands and 5 skills
Works in: Claude Code, Codex CLI, Cursor, OpenCode, Antigravity CLI, GitHub Copilot and Pi, per the README. Skills-only installers ask which tool you use

What it includes

Plots competitors on 2 or 3 dimensions to find white space
Plots competitors on 2 or 3 dimensions to find white space.
Positioning map
Compares product, service, brand and price differentiation
Compares product, service, brand and price differentiation.
Differentiation strategy
A six-line fill-in template: for, who, our product is, that, unlike, our product
A six-line fill-in template: for, who, our product is, that, unlike, our product.
Positioning statement framework
Lists public sources and direct research to use before profiling a rival
Lists public sources and direct research to use before profiling a rival.
Information gathering
Six sections per rival, from company overview to strategy
Six sections per rival, from company overview to strategy.
Competitor profile template
Premium, mid-market and value tiers plus a comparison matrix
Premium, mid-market and value tiers plus a comparison matrix.
Competitive pricing analysis
Four market entry strategies and what makes a good beachhead market
Four market entry strategies and what makes a good beachhead market.
Go-to-market and beachhead
Six advantage types and four questions to test them
Six advantage types and four questions to test them.
Sustainable advantage test
What to track and a weekly, monthly, quarterly and annual cadence
What to track and a weekly, monthly, quarterly and annual cadence.
Competitive monitoring
Five forces with analysis questions and a 1 to 5 scorecard
Five forces with analysis questions and a 1 to 5 scorecard (references/market-forces-and-blue-ocean.md)
Porter's Five Forces
Eliminate, reduce, raise, create actions, a strategy canvas and value innovation
Eliminate, reduce, raise, create actions, a strategy canvas and value innovation (same reference file) (in references/market-forces-and-blue-ocean.md)
Blue Ocean Strategy

From the official docs

Questions

What does the competitive-landscape skill do?

It gives the assistant a competitor-analysis playbook. Ask for a competitive review and it works through Five Forces, a positioning map, rival profiles, pricing, advantages and monitoring.

How do I install competitive-landscape?

Use the install box at the top of this page. For Claude Code it lists the plugin route (/plugin marketplace add wshobson/agents, then /plugin install startup-business-analyst@claude-code-workflows) and two skills-only commands: npx skills add wshobson/agents --skill competitive-landscape and gh skill install wshobson/agents competitive-landscape (GitHub CLI 2.90 or later), which skip the plugin's agents and commands.

Does it browse the web or need an API key?

SKILL.md names no API key, tool or script. It lists public sources to research, such as company websites, job postings, customer reviews on G2 and Capterra, SEC filings and patent filings. How the assistant reaches them depends on the web tools you have set up.

Is it safe?

Its folder holds two Markdown files and no scripts, and SKILL.md contains no shell commands. The only outside data it points to is the public research above, so check any figures the assistant reports about a competitor against the source before you use them in a pitch.

Should I install the whole startup-business-analyst plugin?

Only if you want the rest. The README documents a plugin route for Claude Code and Codex. The startup-business-analyst plugin folder holds 1 agent, 3 commands and 5 skills, and its repo tree shows no hooks or MCP config files. The install box offers the plugin and the skills-only commands.

Does it work in Codex or Cursor?

The README documents Codex CLI as a plugin route and a skills-only install. For Cursor it points to a plugin marketplace and its setup docs, which we did not check, so follow the README there.

Is this skill from Anthropic?

No. It is in wshobson/agents, a community collection. The skill sits in the startup-business-analyst plugin there, alongside market-sizing-analysis, startup-financial-modeling, startup-metrics-framework and team-composition-analysis.

Information

updated Nov 2, 2026

Repository: wshobson/agents
Folder: plugins/startup-business-analyst/skills/competitive-landscape

wshobson/agents skills.sh

Sources

Docs, issue trackers and discussions this page is built from.

Show all 5

competitive-landscape SKILL.md · github.com
wshobson/agents README · github.com
startup-business-analyst plugin.json · github.com
wshobson/agents marketplace.json · github.com
market-forces-and-blue-ocean.md · github.com