Community Marketing Skill for Claude: Plan and Grow a Community

Makes Claude plan, launch and grow an online community, from strategy and platform choice to ambassadors and health checks.

Installs: 93.2K; on skills.sh
Stars: 57.9K; on GitHub
Files: 2; besides SKILL.md
Updated: Oct 2026; last repo commit

community-marketing makes Claude act as a community-led growth strategist. It asks about your product, platform, community stage, goal and ideal member, then gives playbooks for launching from zero, growing an existing community, running an ambassador program and community-led support.

It can produce a strategy doc, channel architecture, new member journey, ritual calendar, ambassador program brief or health audit report. references/community-models.md covers four community models and scaling phases. The folder bundles no scripts.

Good for

Founders starting a Discord, Slack or forum for their product
Community managers growing or auditing an existing community
Marketers building an ambassador or advocate program

Install community-marketing

Claude Code

Copy this prompt.

Install the community-marketing skill in Claude Code. Run this command:

npx skills add coreyhaines31/marketingskills --skill community-marketing -a claude-code

Then check that it loaded and tell me how to use it.

2
Paste it into Claude Code. It shows the change and asks before running it.

Requires Node.js.

The skills CLI route takes community-marketing alone. The plugin installs the whole marketing-skills set, which the repo's marketplace.json describes as 53 skills.

From the project README. Source.

What's in the skill

When it loads

Build and leverage online communities to drive product growth and brand loyalty. Use when the user wants to create a community strategy, grow a Discord or Slack community, manage a forum or subreddit, build brand advocates, increase word-of-mouth, drive community-led growth, engage users post-signup, or turn customers into evangelists. Trigger phrases: "build a community," "community strategy," "Discord community," "Slack community," "community-led growth," "brand advocates," "user community," "forum strategy," "community engagement," "grow our community," "ambassador program," "community flywheel."

Sections in SKILL.md

Before You Start
Community Strategy Principles
Build around a shared identity, not just a product
Value must flow to members first
The Community Flywheel
Playbooks by Goal
Launching a Community from Zero
Growing an Existing Community
Building a Brand Ambassador / Advocate Program
Community-Led Support (Deflection + Retention)
Community Models & Scaling Phases
Platform Selection Guide
Community Health Metrics
Output Formats
Task-Specific Questions
Related Skills

Key facts

Author: Corey Haines (coreyhaines31)
Repository: coreyhaines31/marketingskills
Installs on skills.sh: 93,231 (crawled 2026-11-02)
GitHub stars: 57,855 (whole repo)
License: MIT
Last repo commit: 2026-10-31
Files in the skill folder: 3 files: SKILL.md, evals/evals.json and references/community-models.md. No scripts.
skills.sh audits: Gen Agent Trust Hub: pass, Socket: pass, Snyk: pass
Works in (per README): Claude Code, OpenAI Codex, Cursor, Windsurf and other Agent Skills agents

What it includes

Reads the product marketing file if present, then asks 5 context questions
Before you start
Five steps, from 20 to 50 founding members to a defined core loop
Launching a community from zero
Audit drop-off, new member journey, public wins, rituals, power users
Growing an existing community
Five steps from picking candidates to measuring referral traffic
Brand ambassador program
Knowledge base, recognition for helpers, a feedback loop to product
Community-led support
Compares Discord, Slack, Circle, Reddit, Facebook Groups and forums
Platform selection guide
Weekly signals such as DAU/MAU, new member post rate and reply rate
Community health metrics
Four community models, a fit test for each, and scaling-phase roles
Read · references/community-models.md

From the official docs

Permissions

Low risk

community-marketing gives Claude playbooks and produces plans and documents. The findings above concern what gets installed and which local file it reads.

What it can do

Read your data
Create and change things
Delete things
Read-only mode

Watch out for

The plugin route installs the whole set
/plugin install marketing-skills adds every skill in the repo (53 per the marketplace file), not only community-marketing. Use the skills CLI command to take community-marketing alone.
It may read your product context file
SKILL.md has Claude read .agents/product-marketing.md (or the .claude/ or older file name) if it exists, then ask only what is missing.

Questions

What does the community-marketing skill do?

It makes Claude plan and grow an online community that drives product growth. It gives playbooks for launching, growing, ambassador programs and support, plus a platform guide, health metrics and six output formats.

How do I install it?

Use the install box at the top of this page. The README says the skills CLI may install only to .agents/skills/ when run from inside an agent session, which Claude Code does not read, so pass -a claude-code there. It also documents a Claude Code plugin, a Codex plugin and Claude web ZIPs.

Which platforms does it cover?

Discord, Slack, Circle, Reddit, Facebook Groups and forum software such as Discourse, with a note on what each is best for and what to watch out for.

Do I need the other marketing skills?

No. SKILL.md has Claude read .agents/product-marketing.md first if it exists (the .claude/ and older file names also work), then ask only what is missing. The README's product-marketing skill is the one that creates that file. It names referrals, churn-prevention, social and customer-research as related skills.

Does it need an API key?

No key is named in SKILL.md. It works from the answers you give about your product, platform and goals.

Is it safe?

It bundles no scripts. The folder holds SKILL.md, an evals file and one reference file, and the skill produces plans and documents.

Information

updated Nov 2, 2026

Repository: coreyhaines31/marketingskills
Folder: skills/community-marketing

coreyhaines31/marketingskills skills.sh

Sources

Docs, issue trackers and discussions this page is built from.

Show all 4

marketingskills README · github.com
marketplace.json · github.com
community-marketing SKILL.md · github.com
community-models.md · github.com