co-marketing Skill for Claude Code: Find Partners and Plan Joint Campaigns

Finds and scores co-marketing partners, brainstorms joint campaigns and drafts the outreach and agreement outline.

Installs: 83.8K; on skills.sh
Stars: 57.9K; on GitHub
Files: 2; besides SKILL.md
Updated: Oct 2026; last repo commit

co-marketing makes your assistant act as a co-marketing strategist for SaaS companies. It works through audience overlap analysis, a set of partner scoring criteria and where to find partners, then maps partnership types and campaign types: content, webinars and events, product and integration marketing, and community and social.

It also drafts a cold outreach message, lists what to prepare for the first call, outlines a simple co-marketing agreement and sets quantitative and qualitative success measures. It triggers on prompts like 'partner marketing', 'joint campaign' or 'who should we partner with'. It bundles a partnership-types reference and an evals/evals.json file, and no scripts.

Good for

SaaS marketers looking for partner companies
Founders planning a joint webinar or integration launch
Partnership leads who need an outreach template

Install co-marketing

Claude Code

Copy this prompt.

Install the co-marketing skill in Claude Code. Run this command:

npx skills add https://github.com/coreyhaines31/marketingskills --skill co-marketing

Then check that it loaded and tell me how to use it.

2
Paste it into Claude Code. It shows the change and asks before running it.

Requires Node.js.

From its listing on skills.sh. Source.

What's in the skill

When it loads

When the user wants to find co-marketing partners, plan joint campaigns, or brainstorm partnership opportunities. Use when the user says 'co-marketing,' 'partner marketing,' 'joint campaign,' 'who should we partner with,' 'integration marketing,' 'cross-promotion,' 'collaborate with another company,' 'partnership ideas,' or 'co-brand.' For customer referral programs, see referrals. For launch-specific partnerships, see launch.

Sections in SKILL.md

Before Starting
When to Use This Skill
Partner Identification Framework
1. Audience Overlap Analysis
2. Partner Scoring Criteria
3. Where to Find Partners
Partnership Types
Co-Marketing Campaign Types
Content Partnerships
Webinars & Events
Product & Integration Marketing
Community & Social
Brainstorming Partner Campaigns
1. Shared Audience Moments
2. Combined Value Propositions
3. Unique Assets Each Brings

Key facts

Author: Corey Haines
Repo: coreyhaines31/marketingskills
Installs on skills.sh: 83,768 (Nov 2, 2026)
GitHub stars (whole repo): 57,855 (Nov 2, 2026)
License: MIT
Last repo commit: Oct 31, 2026
Files in the skill folder: 3 files: SKILL.md, evals/evals.json, references/partnership-types.md
skills.sh audits: Gen Agent Trust Hub pass, Socket pass, Snyk pass
Bundled references: partnership-types.md

What it includes

Audience overlap, partner scoring criteria and where to find partners
Partner Identification Framework
Five types: integrations, reseller, affiliate, co-marketing, marketplace
Partnership Types
Content, webinars and events, product and integration, community and social
Co-Marketing Campaign Types
Shared audience moments, combined value and campaign idea prompts
Brainstorming Partner Campaigns
A cold outreach template and a call preparation list
Approaching Potential Partners
Key questions to align on and a simple agreement outline
Structuring the Partnership
Quantitative and qualitative metrics plus a four-stage checklist
Measuring Success and Checklist

From the official docs

Questions

What does the co-marketing skill do?

It helps you pick partner companies and plan joint campaigns with them. It covers scoring partners, campaign ideas, outreach, the agreement and how to measure results.

How do I install the co-marketing skill?

Use the install box at the top of this page. The repo's README also offers a Claude Code plugin called marketing-skills that installs every skill in the collection, and a Codex plugin route for the same set. Pick one skill only if you want just this one. If you ask an agent session to run npx skills for you, the README says to pass -a claude-code, because the CLI may otherwise install only to .agents/skills/, which Claude Code does not read.

Do I need the product-marketing skill first?

No. The co-marketing SKILL.md says to read your product marketing context file if one exists, and to ask you for anything the file does not cover. The README calls product-marketing the foundation that the other skills check first, so it helps to run it once.

Does it send outreach for me?

No. It drafts an outreach template and a call prep list. The SKILL.md names partner tools such as Crossbeam, Introw and PartnerStack, but does not connect to them.

What about customer referral programs?

The description sends those to the referrals skill. Launch partnerships go to the launch skill.

Does it work in Codex, Cursor or only Claude Code?

The README says the collection works with Claude Code, OpenAI Codex, Cursor, Windsurf, and any agent that supports the Agent Skills spec. It does not list test results per skill.

Is the co-marketing skill safe to install?

It is a markdown skill. The folder bundles reference files and an evals/evals.json file, and no scripts. The SKILL.md names no API key. It changes how your assistant works in your project, so read the SKILL.md if you need to review it first.

Information

updated Nov 2, 2026

Repository: coreyhaines31/marketingskills
Folder: skills/co-marketing

coreyhaines31/marketingskills skills.sh

Sources

Docs, issue trackers and discussions this page is built from.

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