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brand-guidelines (Anthropic): a Claude skill that applies Anthropic's brand colors and fonts

Anthropic's brand-guidelines skill gives Claude Anthropic's own brand colors and fonts to apply to documents and slides.

Installs
114.3K
on skills.sh
Stars
186.4K
on GitHub
Files
1
besides SKILL.md
Updated
Oct 2026
last repo commit

brand-guidelines is Anthropic's skill for applying Anthropic's look to artifacts: four main colors, three accent colors, Poppins for headings and Lora for body text. It is an example of encoding brand rules as a skill. It is about Anthropic's brand, not yours.

It loads when brand colors, style guidelines or company design standards come up. Headings of 24pt and larger use Poppins and body text uses Lora, with Arial and Georgia as fallbacks. Shapes cycle through the orange, blue and green accents. It bundles only a license file and no scripts.

Good for

  • People making material that should look like Anthropic's brand
  • Builders who want a model of how to package brand rules as a skill
  • Teams who want to swap in their own colors and fonts later

Install brand-guidelines

Claude Code

  1. 1

    Copy this prompt.

    Install the brand-guidelines skill in Claude Code. Run this command:

npx skills add https://github.com/anthropics/skills --skill brand-guidelines

Then check that it loaded and tell me how to use it.
  2. 2

    Paste it into Claude Code. It shows the change and asks before running it.

Requires Node.js.

From its listing on skills.sh. Source.

What's in the skill

When it loads

Applies Anthropic's official brand colors and typography to any sort of artifact that may benefit from having Anthropic's look-and-feel. Use it when brand colors or style guidelines, visual formatting, or company design standards apply.

Sections in SKILL.md

  1. Overview
  2. Brand Guidelines
  3. Colors
  4. Typography
  5. Features
  6. Smart Font Application
  7. Text Styling
  8. Shape and Accent Colors
  9. Technical Details
  10. Font Management
  11. Color Application

Key facts

Author
Anthropic
Repo
anthropics/skills
Skill folder
skills/brand-guidelines
skills.sh installs
114,259
Repo stars
186,362
License
Terms in LICENSE.txt in the skill folder (SKILL.md does not name a license)
Last repo commit
2026-10-28
Bundled files
1 file besides SKILL.md: LICENSE.txt
skills.sh audits
Gen Agent Trust Hub: pass; Socket: pass; Snyk: pass

What it includes

  • Dark #141413, Light #faf9f5, Mid Gray #b0aea5, Light Gray #e8e6dc

    Main colors

  • Orange #d97757, Blue #6a9bcc, Green #788c5d

    Accent colors

  • Poppins for headings (24pt+), Lora for body, Arial and Georgia as fallbacks

    Typography

  • Picks text color by background and keeps the heading hierarchy

    Smart font application and text styling

  • Non-text shapes cycle through orange, blue and green

    Shape and accent colors

From the official docs

Questions

What does brand-guidelines do?

It gives Claude Anthropic's brand colors and typography to apply to artifacts such as slides and documents.

How do I install brand-guidelines in Claude Code, Claude or Codex?

Use the install box at the top of the page and pick Claude Code, Claude or Codex. Claude Code and Codex read skills from a folder on your machine. In the Claude app you upload the skill folder as a zip.

Can I use it for my own brand?

Not as it stands. It holds Anthropic's palette and fonts. You could copy the skill and replace the colors and fonts with your own.

Do I need to install the fonts?

SKILL.md says pre-installing Poppins and Lora gives the best results. Without them it falls back to Arial for headings and Georgia for body text.

Does it need an API key?

SKILL.md names no key. It is one SKILL.md plus a license file, with no scripts.

Is it safe to use?

The skill folder bundles no scripts, only SKILL.md and a license file. Its technical notes mention python-pptx's RGBColor for applying colors to slides.

Information

updated Nov 2, 2026

Repository
anthropics/skills
Folder
skills/brand-guidelines

anthropics/skillsskills.sh

Sources

Docs, issue trackers and discussions this page is built from.

Show all 2
  1. brand-guidelines SKILL.md · github.com
  2. brand-guidelines on skills.sh · skills.sh

Updated Nov 2, 2026.