ai-seo Skill for Claude Code: Get Cited by ChatGPT, Perplexity and Google AI

Makes Claude audit your content for AI search, then fix it so ChatGPT, Perplexity and Google AI answers can read, trust and cite your site.

Installs: 156.1K; on skills.sh
Stars: 57.9K; on GitHub
Files: 16; besides SKILL.md
Updated: Oct 2026; last repo commit

ai-seo makes Claude run an AI visibility audit and then improve your pages. The audit checks your key queries in AI answers, citation patterns, how easy your content is to extract, and whether AI bots can reach your site. The fixes follow three pillars: structure, authority and presence.

It also covers machine-readable files such as a /pricing.md, schema markup and agent-readiness, and gives a monthly monitoring routine that works without paid tools. It reads .agents/product-marketing.md if you have one. The skill bundles 16 files, mostly reference guides, and no scripts, though the SKILL.md and one guide name the npx is-agentic scoring tool.

Good for

Marketers and founders who want their brand named in AI answers
SEO specialists adding AI visibility to a traditional SEO program
Developers making a site readable by AI agents

Install ai-seo

Claude Code

Copy this prompt.

Install the ai-seo skill in Claude Code. Run this command:

npx skills add https://github.com/coreyhaines31/marketingskills --skill ai-seo

Then check that it loaded and tell me how to use it.

2
Paste it into Claude Code. It shows the change and asks before running it.

Requires Node.js.

From its listing on skills.sh. Source.

What's in the skill

When it loads

When the user wants to optimize content for AI search engines, get cited by LLMs, or appear in AI-generated answers. Also use when the user mentions 'AI SEO,' 'AEO,' 'GEO,' 'LLMO,' 'answer engine optimization,' 'generative engine optimization,' 'LLM optimization,' 'AI Overviews,' 'optimize for ChatGPT,' 'optimize for Perplexity,' 'AI citations,' 'AI visibility,' 'zero-click search,' 'how do I show up in AI answers,' 'LLM mentions,' 'optimize for Claude/Gemini,' 'llms.txt,' 'llms-full.txt,' 'OKF,' 'Open Knowledge Format,' 'knowledge bundle,' 'agent-readable site,' 'agent readiness,' 'is my site agent-ready,' 'WebMCP,' 'do listicles still work for AI,' 'ChatGPT stopped citing comparison pages,' 'how do LLMs see our brand,' 'LinkedIn for AEO,' or 'AI citation format shift.' Use this whenever someone wants their content to be cited or surfaced by AI assistants and AI search engines. For traditional technical and on-page SEO audits, see seo-audit. For structured data implementation, see schema.

Sections in SKILL.md

Reference Routing
Before Starting
1. Current AI Visibility
2. Content & Domain
3. Goals
4. Competitive Landscape
How AI Search Works
The AI Search Landscape
Key Difference from Traditional SEO
Google's Official Stance vs. Multi-Platform Reality
Query Fan-Out (Google AI Search)
AI Visibility Audit
Step 1: Check AI Answers for Your Key Queries
Step 2: Analyze Citation Patterns
Step 3: Content Extractability Check
Step 4: AI Bot Access Check

Key facts

Author: Corey Haines (coreyhaines31/marketingskills)
License: MIT
Installs on skills.sh: 156,087 (Nov 2, 2026)
GitHub stars: 57,855 (Nov 2, 2026)
skills.sh audits: Gen Agent Trust Hub: pass, Socket: pass, Snyk: pass
Last commit: 2026-10-31
Files: SKILL.md plus 16 bundled files: evals/evals.json and 15 reference guides (platform ranking factors, agent readiness, AI attribution, prompt portfolio and more)
Version in SKILL.md: 2.12.0
Pillars: Structure, authority, presence

What it includes

4 steps: check AI answers, citation patterns, extractability, bot access
Claude checks how AI answers treat your key queries, then looks at your content and crawler access.
Read · AI visibility audit
Makes content easy for AI to extract
Clear, self-contained passages that an AI answer can lift.
Read · Pillar 1: Structure
Makes content citable
Original data, named sources and clear claims that AI can attribute.
Read · Pillar 2: Authority
Puts your brand where AI looks
Third-party pages and platforms that AI engines cite.
Read · Pillar 3: Presence
Adds files like /pricing.md for AI agents
Structured pricing data and schema markup that agents can parse.
Read · Machine-readable files
Monthly checks, DIY or with a monitoring tool
Tracks mentions, citations and AI referral traffic. The SKILL.md lists tools such as Otterly AI, Peec AI and ZipTie.
Read · Monitoring
15 reference guides on platforms, attribution, prompts and agent readiness
Loaded as needed. The agent-readiness guide names the npx is-agentic and npx afdocs check scoring tools.
Files · References

From the official docs

Permissions

Low risk

The skill is text guidance, but it can suggest new files for your site and mentions a third-party npx tool. Review changes before you publish and approve any command yourself.

What it can do

Read your data
Create and change things
Delete things
Read-only modeHow to turn it on

Watch out for

Guides mention third-party npx tools
The SKILL.md and the agent-readiness guide name `npx is-agentic` as a free scoring tool, and the guide also names `npx afdocs check`. Run them only if you want to, and check what they do first.
It can suggest changes to your site files
The skill advises adding files such as /pricing.md to your site root. Review any file Claude writes before you publish it.

Technical details

Turning on read-only	Ask Claude to audit and report only, with no file changes.

Questions

What does the ai-seo skill do?

It makes Claude audit how AI search engines see your site and then improve structure, authority and presence so your pages get cited in AI answers.

How do I install it in Claude Code?

Use the install box above, which adds ai-seo from the marketingskills repo. The README also documents a Claude Code plugin route, /plugin marketplace add coreyhaines31/marketingskills then /plugin install marketing-skills, which installs every skill in the set.

What is an example prompt?

"Audit my pricing page for AI search. Which of my top 10 queries should mention us, and what do I change?"

Does it need an API key or paid tools?

No key is mentioned in the core SKILL.md. It lists paid monitoring tools, and also a DIY monthly check you do by hand.

How is it different from regular SEO skills?

The SKILL.md points to seo-audit for technical and on-page SEO and to link-building for earning links. ai-seo is about being cited in AI answers.

Does it need other skills?

No. The SKILL.md only says to read .agents/product-marketing.md if that file exists, and the README calls the product-marketing skill the foundation of the set. Install product-marketing first if you want ai-seo to start from your product and audience details.

Does it work in the Claude app or Codex?

The README says the set works with Claude Code and Codex, and lists a Codex plugin route. For the Claude app it provides per-skill ZIP files on its Releases page, uploaded under Customize, Skills.

Is it safe to install?

It bundles markdown and an eval file, with no scripts. The agent-readiness guide names two third-party scoring commands, npx is-agentic and npx afdocs check, so approve a command like that only if you choose to run it.

Information

updated Nov 2, 2026

Repository: coreyhaines31/marketingskills
Folder: skills/ai-seo

coreyhaines31/marketingskills skills.sh

Sources

Docs, issue trackers and discussions this page is built from.

Show all 4

SKILL.md · github.com
marketingskills README · github.com
skills.sh listing · skills.sh
GitHub repo · github.com